Building a Business Website with Google Sites

Building a Business Website with Google Sites

In this 2-hour live Zoom session, you’ll learn how to create a professional business website using Google Sites—no coding required! Perfect for small business owners and entrepreneurs, this course will guide you through choosing a template, organizing your site, and customizing it to showcase your products or services. You’ll also explore adding essential business features like Google Maps, calendars, and even simple e-commerce options. By the end, you’ll have a fully functional website ready to share with customers and grow your online presence.


Duration: 2 hours

Who is this course for? Beginners with no prior experience with Google Sites

Delivery Style: This course will combine lecture-style explanations with hands-on activities.

Tech Tools Needed:

  • A web browser and a Google Account to access Google Sites
  • Canva
  • Reliable internet connection

Instructor: Professor Rome

Learning Objectives

  • Understand the fundamentals of creating a business website using Google Sites.
  • Learn how to organize and structure a website for business needs.
  • Create banners using Canva
  • Customize and publish a fully functional, visually appealing website to promote products or services.

What You’ll Learn

  • Introduction to Google Sites for Business

    • Why Choose Google Sites for Your Business Website?
      • Free, easy-to-use platform.
      • Integration with Google Workspace (Docs, Drive, Calendar, etc.).
      • Ideal for small business owners with no web development experience.
    • Key Features and Examples of Business Websites on Google Sites
      • Highlight different types of business websites: service-based, product-based, portfolio, etc.

    II. Getting Started: Setting Up Your Business Website

    • Accessing Google Sites
      • Step-by-step guide to signing into Google Sites.
      • Overview of the user interface and dashboard.

    III. Structuring Your Business Website

    • Key Pages for a Business Website
      • Homepage: First impressions and calls to action.
      • About Us: Sharing your brand story, mission, and values.
      • Services/Products: Detailing offerings with images, descriptions, and pricing.
      • Testimonials or Case Studies: Building credibility with reviews or success stories.(optional)
      • Contact Page: Adding essential business information like address, phone number, and social media links.
    • Creating Additional Pages and Navigation
      • How to add new pages and organize them effectively.
      • Setting up menus and navigation bars for user-friendly browsing.

    IV. Customizing Your Website Design

    • Adding Content to Your Site
      • How to add text, images, and videos to each page.
      • Using Google Drive to embed documents, presentations, and spreadsheets.
      • Best practices for writing business copy that converts visitors into customers.
    • Customizing Layouts
      • Using the drag-and-drop builder to structure content.
      • Adding sections, columns, and grids for a professional look.
    • Branding Your Website
      • Customizing themes, fonts, and colors to match your brand.
      • Uploading a logo and creating a cohesive visual identity.

    V. Enhancing Your Website with Business Features

    • Embedding Google Workspace Tools
      • Adding Google Calendar for appointment bookings.
      • Embedding Google Maps to display your business location.
    • Adding E-commerce and Payment Options
      • Introduction to simple e-commerce options like embedding PayPal buttons or linking to online stores.
      • Discussing more advanced e-commerce platforms like Shopify for full integration.

    VI. Search Engine Optimization (SEO) Basics

    • Optimizing Your Website for Search Engines
      • How to use keywords, titles, and meta descriptions to improve visibility on Google.
      • Best practices for local SEO: targeting local customers and ranking in local searches.
    • Tracking Website Performance
      • Introduction to Google Analytics and how to integrate it into your site.

    VII. Previewing and Publishing Your Business Website

    • Previewing Your Website
      • How to view your website on desktop, tablet, and mobile to ensure responsiveness.
    • Publishing Your Site
      • Setting your site’s visibility (public or private).
      • Connecting a custom domain (e.g., www.yourbusiness.com).
      • Finalizing settings and going live.

    VIII. Q&A and Live Demonstration

    • Open floor for participant questions.
    • Live demo of site customization and publishing process.
    • Addressing common issues and troubleshooting.